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H.BEST: secures Nautica licence for underwear

SPORTSWEAR brand Nautica concluded a licensing agreement with H. Best in New York that will produce and distribute a collection of men’s underwear under the Nautica label. The collection is to be based on minimalist designs, in strong colours, with geometric patterns. The basics in 100 per cent cotton will be supplemented by a line in micro-fibre and prices will range from USD 18.50 to USD 42.



The new licensee produces the 2(x)ist and DKNY ranges, which demonstrates its ability to manage the marketing problems associated with an underwear collection.

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