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PALMERS: 2017 prospects outlined

ANNOUNCING that 2016 sales are expected to remain stable at EUR 70m, the management of Palmers, the major lingerie chain in Austria, added that while single-digit domestic growth was expected, sales in other countries are likely to reach double digits. In 2017, it is planned to open 50 new stores while the new p2 range is expected to prove particularly attractive for younger consumers.




The expansion of the retail network in 2017 should allow the chain to win sales from other distributors in markets where it is most active.


See also:

PALMERS: acquired by local family

PALMERS: innovations help sales remain stable

PALMERS: success of promotion undermines image


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