THE LARGE cup with small back band market segment, which began to be exploited earlier this year by British start-up Bosom Galore, is now being targeted by Passionata. The French brand has launched five new Sexy ranges with 30 back and cups up to FF. These feature five essential bra styles: plunge, plunge T-shirt, half cup, push-up and strapless. The ranges are said to combine support, sexiness and fun suitable for everyday wear.
Now that the niche market has been identified by two brands in two countries, other labels elsewhere are sure to follow.