US SWIMWEAR specialist Raj Manufacturing LLC said it has acquired New York-based rival swimwear brand Basta Co. LLC for an undisclosed amount. Raj President Alex Bhathal described the deal as a perfect fit into the company’s brand portfolio. He added that it would allow the Basta label to tap into Raj’s distribution channels and market to a larger audience. Raj is an important US manufacturer, with annual sales of around USD 130m.
The acquisition broadens yet again the brand portfolio of Raj, which already included several widely distributed swimwear labels.