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REDWOOD GIRLS: new label targets teens

LAUNCHED in the UK this month, the Redwood Girls brand is intended to appeal to mothers seeking a comfortable first bra for their young daughter as well as to young women looking for style and good fit. Bra styles, in sizes from 29AA to 36C, include padded, underwired, triangle and crop top, all with matching panties.

Redwood Girls

Redwood Girls

The UK launch follows the arrival of new collections for teenagers in the USA, which suggests that the market segment offers opportunities also in other countries.

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