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SALINAS: Tommy Hilfiger licence secured

MAJOR Brazilian swimwear label Salinas has secured from the brand’s owner PVH Corp. a licence to produce and market a capsule swimwear collection under the Tommy Hilfiger label. The collection of 36 pieces was launched in Brazilian Tommy Hilfiger stores, as well as in selected stores of the brand in the Caribbean area, in October 2015. Inspired by the S/S 2015 sportswear collection of the label, the swimwear range blends a classic and cool American style with Brazilian fashion influences.

Salinas

Salinas

If it proves successful in South America, the swimwear licence could be granted to manufacturers or distributors in other countries.

 

See also:

SALINAS: diversifies into Fitness wear with Adidas

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