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SECRET D’EVA: rebranded as Louisa Bracq

CREATED in 1990 by the 130 year-old Jean Bracq embroidery concern, the lingerie collection that was labelled Secret d’Eva has been rebranded Louisa Bracq as a mark of recognition for its founder. The collection, with a bra range that extends to H cup, is said to be the only lingerie label that features embroideries produced in its own facilities.

Secret d'Eva

Secret d’Eva

The new name will add little to the efforts of the brand to boost its international sales and the label will continue to depend largely on the creative character of its embroideries to win new customers in the global market place.

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