Home | Tag Archives: 46-2014 (page 2)

Tag Archives: 46-2014

Oysho

Oysho

OYSHO: Android app added to iOS version   THE LINGERIE chain of Inditex, which trades as Oysho, complemented its iOS app for smartphones with an Android version. Like the original, the new app provides access to all the functions of the brand’s website, including the latest novelties and a list of Oysho stores. It also includes the SCAN function, which allows the ...

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Basmar

Impetus

BASMAR: more bodywear brands taken on board   SPANISH swimwear manufacturer Basmar announced that it had concluded agreements that will allow it to distribute in Spain the wholesale collections of two other European labels. The deals concern an intimate apparel range labelled Replay in Italy and the range of men’s swimwear made by Impetus in Portugal. These supplement other labels ...

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Calida

Calida

CALIDA: sale of surfwear business being negotiated   FORMING part of the 60 per cent majority stake acquired by Calida in the Lafuma group, the Oxbow surf and board wear label was said to be up for sale and to have attracted the interest of several potential buyers. This was revealed to Swiss newspaper Le Temps by Calida CFO Thomas Stocklin who confirmed that the main objective of the acquisition ...

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Ergowear

Feel Suave by Ergowear

ERGOWEAR: new version of Feel underwear launched   FOUNDED in 2013 to produce and market the Feel range of men’s underwear that was described as ergonomic, Ergowear launched an improved version of the original concept. Labelled Feel Suave, the new underpants add a polyester microfibre fabric with elastane to the seamless 3D pouch that was claimed to provide greater comfort and convenience. The new range includes male ...

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France

Esprit

FRANCE: sales of specialized chains stagnate   RESEARCH findings published by trade federation Procos showed that, following poor performance in September, sales of specialized chains in France had stagnated during the first nine months of the year. Gains made by suburban stores were offset by declines recorded by high street stores. In September alone, the aggregate sales of specialized chains ...

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Lingerie

Aubade

LINGERIE: e-tailer survey defines attitudes to lingerie   A SURVEY of 9’500 French consumers carried out by intimate apparel e-tailer Lemon Curve revealed that 42 per cent of French women had ventured out without wearing panties at least once in their life. On a more positive note, the survey also found that 78 per cent of women selected the lingerie they wore ...

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Jadea

Galà by Jadea

JADEA: gala collection proposed for festive season     WITH the intention of generating extra sales during the festive season, Italian lingerie brand Jadea launched in October a capsule collection labelled Galà. Of the two black bra and panties sets, one is decorated with silver lace and the other incorporates Lurex yarns to provide a scintillating effect. These are complemented ...

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Hers’n his

Play Out

HERS’N HIS: gender-neutral underwear shows bias   DESCRIBED as Lesbian-inspired and featuring the wider waist-band with logo, which is typical of men’s underwear, the underpants produced and marketed by US concern Play Out offer a single range of print options to male and female consumers. For that reason, a US blog described the collection as gender-neutral. But, to account for ...

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