TITLED See It Believe It, a new interactive online feature developed by Triumph allows consumers to see how an item of lingerie fits before they buy it. Users select their preferred Triumph design and bra size. A moving image model with the same bust size then appears on screen, with a click and drag feature. One screen reveals the chosen Triumph design, the other a standard like-for-like bra. Users can then click and drag between the two images to reveal the difference in support, fit and style between the two bras and briefs.
The new facility can be expected to boost the Triumph share of the online lingerie market.