ACCORDING to the latest data released by Barclaycard, online spending in the UK over the Christmas shopping period rose by 17.9 per cent year-on-year while high street stores reported a near-stagnating sales rise of 0.2 per cent. Barclaycard COO Chris Wood commented: “In many ways, this Christmas brought to the fore all the shopping trends of 2015. The large spikes in spending, centred around sales days like Black Friday, emphasise consumers’ increasing search for value as they hold back their spending until the best deals emerge. Likewise, whilst online shopping has grown in popularity throughout the year, the strength of consumer preference for digital over the high street was seen in full effect over the Christmas period. As retailers continue to release their Christmas trading updates we expect many to reflect these changing behaviours.”
This trend suggests that lingerie and hosiery brands could benefit from focusing their sales effort on retailers with a strong, or exclusive, internet presence.
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