YELLOWBERRY: founder lauded by Time magazine
US NEWS magazine Time listed Megan Grassel (18), founder of the Yellowberry bra concern, one of the 25 most influential adolescents in the country. The young woman says she began to design bras and founded her brand after failing to find a suitable first bra for her 13 year-old younger sister. She began to build a million dollar business only months after launching the brand that was partly financed by crowdfunding.
To date, the brand is distributed only through its website but the strong demand that has been shown to exist deserves the attention of retailers and the consequent launch of a wholesale operation.